Do you know what you want your audience to know and to do when you are through speaking?
I watched Joan Menke deliver a stellar 10-minute presentation to her BNI (Business Networking International) chapter. There is little doubt what Joan was trying to say and I am confident she will receive new business from her talk.
She delivered a clear message, involved the audinece, and gave each audience member a wallet card to use when they see a particular problem. Although she was discussing a topic that is taboo, she did so in a manner that was comfortable and allowed the audience to speak freely and safely.
Her ending was tight and clean: a simple message of what she was hoping to convey.
Joan took the time to plan her talk. She knew what she wanted the audiecne to know, determined what she wanted them to do, and then structured her talk to reach her target.
Because of the time and thought she put into preparing her talk – more people will be able to benefit from the services Joan has to offer. Many more family members will benefit from their loved ones receiving the help they need, and Joan’s business will grow. Don’t you wish you life was like this more often?
Being clear in your desired message is the first step to effectively communicating it. Communicating that message is the first step in achieving your goal.
Well done Joan Menke.
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