Imagine standing to speak and having all eyes on you: the audience leaning forward in anticipation of your first words. They are convinced you are an expert. They know what you have to say is important to them. All of this has happened before you have uttered a word. It is as if you have stepped onto a platform of acceptance and credibility.
These are the benefits of a strong introduction delivered by a host. Your introduction is a pivotal part of your presentation – it sets the stage for your topic and builds your credibility with the audience.
When you tell of your qualifications – it sounds boastful. However, when another person speaks the same words, it builds your credibility. This word of mouth advertising tells the audience you are worthy of their attention. The power of your introduction increases when the host is a member of the group you are addressing.
A good introduction covers your qualifications, goal of your talk, and the benefits of listening to you. A testimonial or personal story is appropriate if the host has prior experience with you. It is your job to provide a biography to your host prior to your talk. It should be tailored to the audience, short and easy to read. Include professional and personal attributes as the audience may find both interesting.
The introduction is the time when logistical issues (e.g. location of the bathrooms, length of talk) should be covered thus allowing you to focus only on your topic.
Use the time during the introduction gather your thoughts and take a breath. Stand at the back of the room, or if you are at a conference table, remain seated until the introduction is complete. You will be amazed at how good it feels to hear someone introduce you. You will feel your confidence soar.
Imagine having a platform of credibility to stand on when you begin to speak. Imagine having the audience primed and ready to absorb your every word. Boost your confidence and credibility by creating a strong bio and selecting the right person to introduce you.
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