Three Reasons To Add Video To Your Website

In Attracting New Clients, Business Networking Groups, Increased sales, Public Speaking, Social Media, web video on December 3, 2010 at 7:28 AM

Today, as businesses of all sizes clamor to add video to their websites, you can be part of the trend – or you can be watching from the sidelines. One thing for sure: Your opportunities for business increase dramatically when you add video to your website. This doesn’t mean it needs to be long, full of special effects, or expensive, but it does mean professional.

Here are the top three advantages of professional video on your website:

1.  Personalization

A short, professional video allows your prospects to see you and hear you. This helps them decide if you are the type of person they want to do business with. The tone of your voice, your inflection, your smile, and your eyes all help convey your credibility, integrity, and sincerity.

In a professional video, your words come to life as viewers listen, watch, and take in so much more than they would by reading flat words on the screen.




2.  Findability

Okay, it’s not a real word, but you get the idea. Google and other search engines rank websites with video higher than websites without video. For two sites equal in other ways, the one with video ranks higher on the search results page than the one without video. That’s how it works.

In a competitive business, one where a Google search in your city produces pages of results for similar businesses, a professional video (and Search Engine Optimization) help you stand out and land high on the first page. And while there may be hundreds of listings for your service on Google, few have video – and fewer still have the competitive advantage of professional video.

3. Leadership

The web is moving from a text-based to media-based method of commerce. On this swift-moving curve of the future, where do you want to be? In the place where you are viewed as a visionary, a leader, and ahead of the trend – or in a place where you are running just to catch up?

Video is the rage now, with businesses demanding quality video on their sites. Video gives you a competitive edge, but it must be more than video. It must be professionally produced video.

A video that is poorly produced, contains a weak message, or looks homemade does more harm than good. On the other hand, competitors love your bad video, because prospects click off your site and on to theirs. Is that what you want?


iSpeakEASY is here to help you. We provide Professional Performance Speech Coaching plus Professional Videography to create compelling video for your website. We will even post and optimize your video right on your site for you. It’s fast, effective, and affordable.

Click here for information on how easy it is for you to get professional video for your website.

Click here for a video testimonial from a satisfied client.

Click here for a sample video.

Click here to learn how video can help your business.

Would your Networking group or organization be interested in a free presentation  on “Creating Effective Web Video”? Call 415 342-7106 or write for details.

If you would like to talk about the advantages of web-video, contact iSpeakEASY at or (415) 342-7106.

© 2010  iSpeakEASY. All rights reserved – This speaking tip is one in a series provided by iSpeakEASY. We help people profit from their words. Call for information on individual coaching or group workshops.

  1. […] here if you want to add video to your website. […]

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