Today’s business owners know the value of website video. They know it increases search engine rankings. They know it helps build a relationship with prospects. They know visitors are more inclined to watch a short video than to read a block of text.
Surprisingly, though, many business owners, rather than create a professional video, opt for the “do-it-yourself” approach. To save a few dollars, they disregard two not-so-hidden costs of amateur video:
1) The value of their time setting up equipment, recording, editing, and posting.
2) The loss of business from having an amateur video on their website.
While anyone can shoot video and post it on YouTube, a professional videographer does so much more, by ensuring correct camera angles, proper lighting, quality sound, complimentary background, effective editing, and appropriate graphics.
And the most difficult and frequently undervalued part of the video is the message. This can’t be just a quick statement of facts about a business. It must a short, interesting story that concludes with a clear call to action that visitors can’t ignore.
Think of your own website. Prospects spend about 10 seconds viewing it, then decide if this is or isn’t the business they’re looking for. Your message and the quality of your video make an impression that determines if these prospects call you – or your competition.
Yes, any video on your site draws traffic, but your goal is to increase business, not simply get more hits on your website.
As you’re deciding how to proceed with video, ask yourself: Would you hand out homemade business cards with perforations attached? Would you design your own logo, web pages, or other marketing material? If you depend on professionals in these other areas, why would you even think about posting an amateur video on your website?
Experts agree the video on your home page needs to reflect you as you are – a skilled businessperson who pays attention to detail. You simply can’t portray this with amateur video. Some may say amateur video is “good enough,” but it isn’t.
Your competitors love you for using amateur video. (That sound you hear is another visitor clicking off your site and looking for the competition.)
After all, your image is everything. When you invest in professional videography, you’ll save time while creating the best possible image for you and your business
iSpeakEASY is here to help you. We provide Professional Performance Speech Coaching plus Professional Videography to create compelling video for your website. We will even post and optimize your video right on your site for you. It’s fast, effective, and affordable.
Click here for information on how easy it is for you to get professional video for your website.
Click here for a video testimonial from a satisfied client.
Click here for a sample video.
Click here to learn how video can help your business.
Would your Networking group or organization be interested in a free presentation on “Creating Effective Web Video”? Call 415 342-7106 or write firstname.lastname@example.org for details.
© 2011 iSpeakEASY. All rights reserved – This speaking tip is one in a series provided by iSpeakEASY. We help people profit from their words. Call for information on individual coaching or group workshops.