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Archive for October, 2011|Monthly archive page

Your Web Video: Is It Good, Bad, Profitable?

In Business Networking Groups, Business Presentations, Public Speaking, web video on October 20, 2011 at 2:40 PM

Today’s business owners know the value of website video. They know it increases search engine rankings. They know it helps build a relationship with prospects. They know visitors are more inclined to watch a short video than to read a block of text.

Surprisingly, though, many business owners, rather than create a professional video, opt for the “do-it-yourself” approach. To save a few dollars, they disregard two not-so-hidden costs of amateur video:

1)    The value of their time setting up equipment, recording, editing, and posting.

2)    The loss of business from having an amateur video on their website.

While anyone can shoot video and post it on YouTube, a professional videographer does so much more, by ensuring correct camera angles, proper lighting, quality sound, complimentary background, effective editing, and appropriate graphics.

And the most difficult and frequently undervalued part of the video is the message. This can’t be just a quick statement of facts about a business. It must a short, interesting story that concludes with a clear call to action that visitors can’t ignore.

Think of your own website. Prospects spend about 10 seconds viewing it, then decide if this is or isn’t the business they’re looking for. Your message and the quality of your video make an impression that determines if these prospects call you – or your competition.

Yes, any video on your site draws traffic, but your goal is to increase business, not simply get more hits on your website.

As you’re deciding how to proceed with video, ask yourself: Would you hand out homemade business cards with perforations attached? Would you design your own logo, web pages, or other marketing material? If you depend on professionals in these other areas, why would you even think about posting an amateur video on your website?

Experts agree the video on your home page needs to reflect you as you are – a skilled businessperson who pays attention to detail. You simply can’t portray this with amateur video. Some may say amateur video is “good enough,” but it isn’t.

Your competitors love you for using amateur video. (That sound you hear is another visitor clicking off your site and looking for the competition.)

After all, your image is everything. When you invest in professional videography, you’ll save time while creating the best possible image for you and your business

iSpeakEASY is here to help you. We provide Professional Performance Speech Coaching plus Professional Videography to create compelling video for your website. We will even post and optimize your video right on your site for you. It’s fast, effective, and affordable.

Click here for information on how easy it is for you to get professional video for your website.

Click here for a video testimonial from a satisfied client.

Click here for a sample video.

Click here to learn how video can help your business.

Would your Networking group or organization be interested in a free presentation  on “Creating Effective Web Video”? Call 415 342-7106 or write ethan@ispeakeasy.net for details.

© 2011  iSpeakEASY. All rights reserved – This speaking tip is one in a series provided by iSpeakEASY. We help people profit from their words. Call for information on individual coaching or group workshops.

3 Reasons To Add Video To Your Website

In Business Networking Groups, Business Presentations, PowerPoint, Social Media, web video on October 8, 2011 at 8:48 PM

Today, as businesses of all sizes clamor to add video to their website, you can be part of the trend –  or you can be watching from the sidelines. One thing for sure: Your opportunities for business increase dramatically when you add video to your website. This doesn’t mean it needs to be long, full of special effects, or expensive, but it does mean professional.

Here are the top three advantages of professional video on your website:

1.  Personalization

A short, professional video allows your prospects to see you and hear you. This helps them decide if you are the type of person they want to do business with. The tone of your voice, your inflection, your smile, and your eyes all help convey your credibility, integrity, and sincerity.

In a professional video, your words come to life as viewers listen, watch, and take in so much more than they would by reading flat words on the screen.

 

 

 2.  Findability

Okay, it’s not a real word, but you get the idea. Google and other search engines rank websites with video higher than websites without video. For two sites equal in other ways, the one with video ranks higher on the search results page than the one without video. That’s how it works.

In a competitive business, one where a Google search in your city produces pages of results for similar businesses, a professional video (and Search Engine Optimization) help you stand out and land high on the first page. And while there may be hundreds of listings for your service on Google, few have video – and fewer still have the competitive advantage of professional video.

3. Leadership

The web is moving from a text-based to media-based method of commerce. On this swift-moving curve of the future, where do you want to be? In the place where you are viewed as a visionary, a leader, and ahead of the trend – or in a place where you are running just to catch up?

Video is the rage now, with businesses demanding quality video on their sites. Video gives you a competitive edge, but it must be more than video. It must be professionally produced video.

The Dangers Of Amateur Video

A video that is poorly produced, contains a weak message, or looks homemade does more harm than good. On the other hand, competitors love your bad video, because prospects click off your site and on to theirs. Is that what you want?

The Perfect Solution To Help You Get Professional Video For Your Webpage

iSpeakEASY Video Services are your complete solution.  Performance speech coaching is added to professional video recording to create a polished video for your website. Click CLICK HERE to learn more.

Would your organization like a FREE presentation on Creating Effective Web Video? Contact iSpeakEASY for more information.

iSpeakEASY is here to help you. We provide Professional Performance Speech Coaching plus Professional Videography to create compelling video for your website. We will even post and optimize your video right on your site for you. It’s fast, effective, and affordable.

Click here for information on how easy it is for you to get professional video for your website.

Click here for a video testimonial from a satisfied client.

Click here for a sample video.

Click here to learn how video can help your business.

If you would like to talk about the advantages of web-video, contact iSpeakEASY at ethan@iSpeakEASY.net or (415) 342-7106.

© 2010  iSpeakEASY. All rights reserved – This speaking tip is one in a series provided by iSpeakEASY. We help people profit from their words. Call for information on individual coaching or group workshops.