I sat through two presentations recently. One was an exciting talk that held the attention and interest audience and when it was over, many individuals approached the speaker for more information. The second talk was a recitation of facts delivered in an accurate, but rather dry manner and when it was over, the audience quickly left their seats in search of food.
Call me crazy – but the CPA speaking on audits was the better talk. It is not that her topic is more inherently interesting to me (which it is not); it is that she is a trained speaker. From the beginning she demonstrated how her topic was relevant to the audience, told stories, and used humor. She had a single, clear message that was easy to understand, an outline that was easy to follow, and a call to action.
The tour of Humboldt Bay was relaxing and beautiful – a fun experience without question, but the speaker relied solely on his encyclopedic knowledge of the cultural and natural history of the area to deliver an informative, yet incredibly uninspiring lecture. While the tidbits of information were interesting in themselves, there was no message, no story, and no call to action. It was a long morning of somewhat interesting and unrelated factoids.
Topics are not boring and beautiful scenery does not make a talk worthwhile. A good speaker makes a presentation.
As the naturalist on the boat demonstrated, it is not wise to assume that your knowledge of the topic will allow you to speak well. The CPA demonstrated that any topic can be exciting, if it is presented properly.
Learn to present well. It will make all the difference to you and to your audiences.
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- 6 Ways To Lose Your Audience In The First 10 Seconds
- The Single Most Important Speaking Tip
- How Much Time Do You Really Have To Grab Their Attention?
- On Buying Aspirin And Public Speaking
iSpeakEASY helps people present information in an exciting and relevant manner. The CPA in the story is our client and the naturalist should be. Visit us at www.iSpeakEASY.net or www.iSpeakEASYblog.wordpress.com. Contact us for information on individual coaching or group workshops.
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