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Making Your Presentation Forgettable Is Easy

In BNI or other Networking Groups, Business Networking Groups, Communication, PowerPoint, Public Speaking, speaking on October 31, 2013 at 10:59 AM

Speaking Tip 99

Making a forgettable presentation is so easy that 80% of speakers achieve this lofty goal. To help you bring your talk in line with the majority of speakers, I offer you these tips and attitudes – embrace them fully and you can literally watch members of your audience lose interest and drift off into space:

  • The role of the speaker is to talk and the role of the audience is to listen
  • You do not need to prepare if you are just presenting to your peers or at a staff meeting
  • Information alone is all that is needed to change opinions and gain the support of your audience
  • The air needs to be filled with words…YOUR words and lots of them
  • You have a lot to say and your audience wants to hear it all
  • Your jokes are hilarious
  • Eliminating breaks and pauses gives the speaker more time to talk and insures the audience will learn more
  • The audience NEEDS and wants to hear all the information the speaker has on a subject to gain a better understanding of the issue
  • It is better to give too much information than to little
  • You are the source of information and audience members are empty shells waiting to be filled
  • Talking faster allows you to give your audience more information in the same amount of time
  • It is best to put the script of your presentation on slides and show these to the audience
  • The audience likes looking at your back as you read the words on the screen
  • The speaker is the most important person in the room which is why everyone is looking at you
  • Make sure to accommodate YOUR needs as speaker first, and don’t worry about the audience
  • Small fonts are on the screen is easy to read, especially if your audience is over 40 and sitting far away
  • Audiences love slides with bright colors and fancy fonts as they make your presentation more fun
  • Long lists of “tips” are helpful and easy to remember

The best part about forgettable presentations is they take very little time to prepare and it does not matter what the speaker says as no one is listening anyway! These tips are free so use as many of them as possible in your next presentation – that way you will more effectively help your audience learn more in less time.

This “tongue-in-cheek” article is one in a series from iSpeakEASY. We help people present information in an exciting and relevant manner – usually by helping them avoid the mistakes discussed here. Contact us for information on workshops and coaching. Visit us at www.iSpeakEASYblog.wordpress.com.

© 2013 by iSpeakEASY. All Rights Reserved.

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What Are YOUR Words Worth?

In BNI and Business Networking, Business Presentations, executive coaching, PowerPoint, Public Speaking, sales, speaking, Uncategorized on October 15, 2013 at 8:03 PM

https://ispeakeasyblog.files.wordpress.com/2010/04/mpj0315701000012.jpg

A bar of iron is worth about $5. Take that iron and turn it into horseshoes and it increases in value to $10 even though the raw materials are still the same. Take that same bar of iron and make it into screwdrivers and the value goes up to about $250. If you make needles with the iron, the value rises to $3,000 and if you turn it into balance springs for watches the value soars to $250,000.

The material is still the same limited quantity of metal but the way it is used, the end product, is quite different. The information and knowledge you possess is similar to iron. Its value is based on what you do with it, not the face value of the raw material itself.

What are you going to do with the information you have to increase its value? What can you say or do that will take the information you have come to life for you listener? How can you present it so that it morphs from raw data into something useful and inspiring to your audience? It is the audience’s perception of your words that makes them valuable, not the value you place on them.

In this “age of information” we live in, information is cheap while knowledge remains invaluable. The goal is to take information and present it in a manner that makes your audience say “Wow!”

Use your passion to make your data come to life for your listener. Plan your presentation, determine your singular main message, outline your 3-5 key points, create visual aids that help make your point and you are on the way to turning your bar of iron into watch springs.

The knowledge and experience you possess, that you try to convey to your audience, is worth little until you learn to present it in a fashion that is of interest to others. If you can make what you know relevant to others, the value of your information skyrockets.

 

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  © 2008 – This speaking tip is one in a series provided to you by iSpeakEASY.  We help you profit from your words. Call for information on individual coaching or group workshops.

Myths About Technical Talks

In business, Communication, executive coaching, Public Speaking, sales, Uncategorized on October 2, 2013 at 9:22 PM

Talks about technical subjects, especially when delivered to technical audiences, tend to be, well, technical.  Speakers go into great depth on the details of the subject while often missing the one thing the audience is really interested in: what it all means.

Many years ago I was working with a scientist who banded birds and tracked their flights across the Pacific from California to Japan. In his presentation, he discussed the 46 types of transmitters he decided not to use. When I asked him why he did this, he replied – “my audience wants to know about the tools I used”. I explained the audience was more interested in what he learned by tracking the birds, a detail he overlooked.

In 1992, Hewlett-Packard labs in Palo Alto, California conducted a survey to determine what technical workers want to hear from other presenters.

“Contrary to conventional wisdom that says the technical audience is eager for a “data dump”, the survey results reflect people’s preference for talks that are well organized and easy to follow. Technical speakers who try to show how much they know by making their presentation complex would be more successful if instead they focused on simplifying their message. It’s a classic example of ‘less is more’”.*

Rather than wanting more technical detail, techies wanted:

  • More concise information
  • More effective style
  • Better visual aids

When dealing with technical information, rather than give the details, tell your audience what it all means. Avoid explaining the ins and outs, the details, and technical specifications – just tell your audience what it means to them. If your audience wants to know the details, they will ask.

Good presentations focus on what their audience wants to know rather than what the speaker thinks they should say.

 

* Frederick, Gilbert, “The Technical Presentation”, Technical Communication May 1 1992

iSpeakEASY helps people present information in an exciting and relevant manner. Our clients accomplish more in less time. Contact us for information on individual coaching or group workshops.

© 2013 by iSpeakEASY. All Rights Reserved.

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