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So What?

In Business Networking Groups, Business Presentations, executive coaching, PowerPoint, Public Speaking on December 26, 2013 at 9:22 PM

“So what?”so what

“Why are you telling me this?”

“Why should I care?”

“Why is this important to me anyway?”

Though it may sound as if these words are coming from a teenager; these questions are going through the minds of everyone as you speak. It does not matter if you are presenting to a large group or talking one-on-one. The main thing your audience cares about is themselves. They are wondering how what you say proves valuable to them.

When you are planning your presentation, put yourself in the position of your audience and ask yourself the same questions. Why are you telling this to your audience, why would they care, and most importantly – why is it important to them? If there is no reason, then don’t say it as your audience will not be listening anyway.

Most people do not have an intrinsic desire to take in new information for the sake of learning. We are bombarded by information every day and rely on internal filters to control what we absorb.

When you speak, the listener will be unconsciously deciding if the information is important to them or not. Your job is to present your message in a manner that lets them know why it is in their interest to listen to you. It is the speaker’s job to demonstrate why the listener should pay attention rather than to space out or think about something else.

Design your talk from your audience’s point of view. Why is your message important to them? Why is each part of your talk of interest to them? How will listening make their life better? Examine each part of your talk from your audience’s perspective.

If you address these questions in your planning, you increase the likelihood your audience will pay attention and absorb what you are saying. If you fail to address these questions adequately, you will end up with an audience of one – and the one person paying attention will be the person doing the speaking.

With appreciation to Sam Ham.

© 2009 – This speaking tip is one in a series provided to you by iSpeakEASY. We help people speak effectively and with confidence.

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Some Fun Words

In Business Networking Groups, PowerPoint, Public Speaking on December 26, 2013 at 9:11 PM

This Has Nothing To Do With Public Speaking…

The Washington Post’s Mensa Invitational once again invited readers to take any word from the dictionary, alter it by adding,  subtracting, or changing one letter, and supply a new definition.

Here are the winners:

1. Cashtration (n.): The act of buying a house, which renders the subject financially impotent for an indefinite period of time.

2. Ignoranus : A person who’s both stupid and an asshole.

3. Intaxicaton : Euphoria at getting a tax refund, which lasts until you realize it was your money to start with.

4. Reintarnation : Coming back to life as a  hillbilly.

5. Bozone ( n.): The substance surrounding stupid people that stops bright ideas from penetrating. The bozone layer, unfortunately, shows little sign of breaking down in the near future.

6. Foreploy : Any misrepresentation about yourself for the purpose of getting laid.

7.. Giraffiti : Vandalism spray-painted very, very high

8.. Sarchasm : The gulf between the author of sarcastic wit and the person who doesn’t get it.

9. Inoculatte : To take coffee intravenously when you are running late.

10. Osteopornosis : A degenerate disease. (This one got extra credit.)

11. Karmageddon : It’s like, when everybody is sending off all these really bad vibes, right? And then, like, the Earth explodes and it’s like, a serious bummer……like

12. Decafalon (n.): The grueling event of getting through the day consuming only things that are good for you.

13. Glibido : All talk and no action.

14. Dopeler Effect: The tendency of stupid ideas to seem smarter when they come at you rapidly.

15. Arachnoleptic Fit (n.): The frantic dance performed just after you’ve accidentally walked through a spider web.

16. Beelzebug (n.): Satan in the form of a mosquito, that gets into your bedroom at three in the morning and cannot be cast out.

17. Caterpallor ( n.): The color you turn after finding half a worm in the fruit you’re eating.

The Washington Post has also published the winning submissions to its yearly contest, in which readers are asked to supply alternate meanings for common words.

And the winners are:

1. Coffee, n. The person upon whom one coughs.

2. Flabbergasted, adj. Appalled by discovering how much weight one has gained.

3. Abdicate, v. To give up all hope of ever having a flat stomach.

4. Esplanade, v. To attempt an explanation while drunk.

5. Willy-nilly, adj. Impotent.

6. Negligent, adj. Absentmindedly answering the door when wearing only a nightgown.

7. Lymph, v. To walk with a lisp.

8. Gargoyle, n. Olive-flavored mouthwash.

9. Flatulence, n. Emergency vehicle that picks up someone who has been run over by a steamroller.

10. Balderdash, n. A rapidly receding hairline.

11. Testicle, n. A humorous question on an exam.

12. Rectitude, n. The formal, dignified bearing adopted by proctologists.

13. Pokemon, n. A Rastafarian proctologist.

14. Oyster, n. A person who sprinkles his conversation with Yiddishisms.

15. Frisbeetarianism, n. The belief that, after death, the soul flies up onto the roof and gets stuck there.

16. Circumvent, n. An opening in the front of boxer shorts worn by Jewish men.