Archive for January, 2015|Monthly archive page

Bring Your Message Home

In business, Business Networking Groups on January 28, 2015 at 8:08 PM

A good novel has a really exciting conclusion. A good presentation should have one too. novel ending

Unlike a novel though, your conclusion does not have to be a surprise or a cliffhanger – it should be predictable and your final words should hang in the air and stay in the mind of the listener.

A strong conclusion will:

  • Bring your message home
  • Tie together all your points
  • Tell the audience what it is you want them to do
  • Let the audience know you are through speaking

Most importantly though, it demonstrates your competency as a speaker and shows that you are earnest about your subject.

While this is one of the most critical parts of your talk, many speakers give it inadequate attention. They reach the end of their talk and trail off into nothingness, losing the final WHAM the conclusion should deliver and hurting their credibility as a speaker.

As important as the conclusion is, it is generally the easiest to write. An effective and easy formula is to:

  • Restate your theme,
  • Remind the audience of the 3-5 key points; and
  • Tell them what you hope they will do next.

Try plugging your details into this concluding statement:

“By now you can probably see why (your main point) is so important. We have discussed (3-5 key points). If this is of value to you then I encourage you to (action you want them to take).”

Think of it this way – your audience is most likely to remember your final words – so choose those last thoughts carefully and deliver them with a punch!

The ending of your talk is critical: it is like the final chapter in a book, the punch line of joke or the last chord of a song. To maximize your effectiveness as a speaker, take the time to create a well thought out, well rehearsed concluding statement.


Here are some other articles you may enjoy:

Are We Communicating?

When Is It The Right Time To Not Speak?

Fear Of Public Speaking Is Universal

Show The Audience You Don’t Care

 © 2007 – This speaking tip is one in a series provided to you by iSpeakEASY. Call for information on individual coaching or group training.

Talk About The ONE Thing You Know Your Audience Cares About

In Uncategorized on January 5, 2015 at 10:02 PM

Work, family, hobbies, vacation, religion, politics, sexuality – what is your favorite thing to talk about? While not everyone will admit it – most people’s choice is themselves. Likewise, the topic we find most interesting to listen to is again, ourselves. me

Use this to your advantage when trying to capture the attention of your audience. Tell them something you know about them, a quality you admire, or an obstacle they have overcome. Cite the good work they have done or acknowledge their efforts – in a sincere and honest manner. Talk about them before you talk about yourself.

This technique helps grab the audience’s attention and encourages them to listen to you. It is amazing how engaging it is to hear a person talk about us! Many speakers begin by listing their own credentials and experiences – which most audiences find far less interesting.

Have you ever been in a crowded room full of noise when suddenly you hear one word above the roar – that word is your name? Your ears perk up and you focus on finding out who said it. It is the one topic that we are always interested in hearing about – regardless of our mood or what else is going on.

In a speech to a group of volunteers, Mayor of San Francisco Gavin Newsom began by talking about the importance of volunteerism, the benefits to the volunteer, and the difference in the world these people are making. He could have talked about his efforts spearheading this program or the accomplishments of his administration but instead he spoke to the audience about the audience and in doing so, gained their attention, their support, and their loyalty.

A great way to grab and hold your audience’s attention is to speak about something near and dear to them. For example, when speaking to a decision making body (such as a city council) –begin by acknowledging the work the council does in creating a better civic life, When speaking to a potential client acknowledge their successes and the challenges they face.

The next time you are getting ready to speak – put “you” into your sentence before you say “I.” It takes effort to do this, almost as if it is unnatural, but you can learn to do this effectively in a short amount of time.

© 2007 – This speaking tip is one in a series provided to you by iSpeakEASY. Call for information on individual coaching or group training.