We often feel being “professional” requires being sterile – keeping emotion and passion out of our work and out of our talks. Yet heartfelt stories of personal tragedy, drama, discovery, loss, and triumph are universal experiences that help build rapport with audiences.
Audiences feed off enthusiasm, passion, desire, and confidence. Share these with your audience; allow your audience to feel the exuberance you have for your work. Share with them the struggles and accomplishments that have brought you to where you are today.
A good story from the heart can result in the entire audience being silent and rapt with attention. Audiences love stories and more so when they include human drama. All ears will be on you and there will be few, if any, side conversations or other distracting behaviors.
You have a reason for doing the work you do. You chose to be here. Use this reason to help get your point across. If you have a compelling story of why you do what you do, share it.
This is the meaning behind your work – it is what brought you here. This story will be a stronger motivator than mere product information. When you tell personal stories, your audience will want to listen, they will lean forward, and the room will fill with silence: a complete silence that allows each of your words to land strongly in the ears of your listener. Your audience will feel you are real and will want to support you or your business.
If you have a heartfelt true story – tell it. If you are excited about your topic – show it. If you have a belief – share it. Make yourself vulnerable. Tell your audience who you really are – they will admire and respect you for it.
Fill your talks with passion and emotion. Use your stories to captivate your audience and help them understand why you do what you do. They will then be more likely to listen to you and to follow your suggestions.
© 2009 – All rights reserved. This speaking tip is one in a series provided to you by iSpeakEASY. Call for information on individual coaching or group training.